Your first blog posts have been written, everything has been planned out, and you’ve set your blog up for success.
Now, it’s time to determine how you’ll measure that success. When it comes to blogging, it’s important to set up and analyze key blogging metrics over time since it’s a both a short and long-term strategy.
First, reference the goals that you set.
Are you trying to drive traffic, generate subscribers, convert leads, retain or convert customers, or improve brand
Key blogging metrics.
Now, you’ll need to set realistic, SMART goals based on the following metrics:
The main way to measure how much traffic your blog receives is tracking the number of page views each post generates. In other words, how many visitors are coming to and reading your posts?
CLICK-THROUGH RATE (CTR)
One key component of building SEO juice is the click-through rate that each of your posts see. Are people coming to your blog, then clicking on hyperlinks within the post? The more visitors click through and stay on your site, the better it is for the overall authority of your blog.
SOURCES OF TRAFFIC
One important measurement to consider is where you traffic is coming from. Are your promotional efforts paying off? What are the big levers that drive most of your traffic to your blog? Whether it’s your social promotion, emails, or paid campaigns, make sure you’re tracking which channels drive the most traffic. This information will help you tailor your content strategy over time.