Here are the most important features to look for in a CMS.
Remember that your no matter how great your content is, if your CMS cannot display and manage your content right, this will result in a low level impact on your content.
Your Content Management System (CMS) is the chassis of your content marketing campaign and therefore should be managed properly. Your CMS should keep up with you ambitions and growth.
A good CMS should be one that allows you to switch over with a flick of a button
So what should you look for when choosing a CMS? What features should you prioritize? Should you opt for a SaaS or a hosted solution? What stakeholders should be part of the decision-making process?
What to look for in a Content Management System (CMS) platform?
- What business impacts will the CMS platform you have choose have your business?
- Understand the Real costs of the platform you choose.
- What are the Ongoing requirements after launching your site?
- How well does the CMS play with my existing technology stack?
Is the CMS easy to dep;oy or it will require special skills to use.
- Your CMS should be able to keep your content and data secure against current and future threats.
- The CMS software must not only manage the blog, but also make it easy for content providers to create, edit, post, and promote blog entries.
- Customization: The best CMS platforms are not always the ones that give clients everything they need right out of the box, but the ones that allow clients to customize the platform to meet their needs.
- Search engine optimization: SEO is an art that you’ll want to keep practising, and you’ll need your new CMS to aid you in that.
- Social media marketing: Does the CMS make it easy to share content to all the major social networks?
- Email marketing: Your chosen CMS should be the content hub for all your publishing and marketing requirements, including email marketing.
- WYSIWYG content creation: Can marketers easily edit the look and feel of content using the editor?
- Future needs: How does the platform cope with changes in my business needs?
- Support: Does the vendor provide the training and ongoing support I need to be successful?